Mike Matthews

Muscle For Life

Mike Matthews

Full Description


I’m Mike and I believe that every person can achieve the body of his or her dreams, and I work hard to give everyone that chance by providing workable, proven advice grounded in science, not a desire to sell phony magazines, workout products, or supplements. Through my books, I’ve been able to help thousands of people lose weight, build muscle, and get healthy. My goal to turn that number into hundreds of thousands, and ultimately into millions.
I’ve been training for over a decade now and have tried just about every type of workout program, diet regimen, and supplement you can imagine. Like most guys, I had no clue what I was doing when I started out. I turned to magazines for help, which had me spending a couple of hours in the gym every day and wasting hundreds of dollars on worthless supplements each month…only to make mediocre (at best) gains.
This went on for years, and I jumped from workout program to workout program. I tried all kinds of splits and routines, exercises, rep ranges, and rep timing schemes, and while I made some gains (it’s impossible not to if you just keep at it), I eventually hit the dreaded plateau.
My weight remained stuck for over a year, I wasn’t really getting stronger, and I had no idea what to do with my nutrition beyond eating clean and making sure I was getting a lot of protein. I turned to various trainers for guidance, but they had me do more of the same. I liked working out too much to quit, but wasn’t happy with my body and didn’t know what I was doing wrong.
I finally decided that it was time to really get educated. You know, to throw the magazines away and really learn the physiology of muscle growth and fat loss, and what it really takes to build a big, lean, and strong body.
So I got serious about doing real research. I searched out the work of top strength and competition coaches, talked to scores of natural bodybuilders, and read hundreds of scientific papers…and a very clear picture emerged.
The real science of getting into incredible shape is very, very simple. Much simpler than the health and fitness advice and supplement industries wants us to believe. It flies right into the teeth of almost all the crap that we hear on TV, in magazines, and in the gym.
Here’s a small sampling of what most people will never know about getting into the best shape of their lives:
Lifting light weights for high reps is basically a waste of time. If your routine doesn’t revolve around heavy lifting, you’re doing it wrong.
Getting lean, and even super lean, does NOT require hours upon hours of grueling cardio, or crash dieting that leaves you starving and miserable every day.
If you know what you’re doing, you can gain 20-30 pounds of lean mass (yes, muscle) in your first year of training, regardless of your genetics.
Pretty much every machine in the gym should be avoided, and most exercises are horribly ineffective. Which brings me to the next point…
The idea that you have to constantly change your workout routine or your body will adapt and plateau is a lie. I change my routine once every 2-4 months and consistently get stronger month after month.
You don’t have to exercise for more than 1 hour per day, 5 days per week to be in peak physical condition. I personally lift weights Monday through Friday for about 45 minutes, and do 3-4 cardio sessions per week, with each session running about 30 minutes. And I do the cardio mainly because I enjoy it.
HOW MUCH you eat determines the effectiveness of your diet, not WHAT or WHEN. No matter what you’re doing with your diet, you can always work in cheats and indulgences and achieve your goals.
There are many, many more lessons I’ve learned, but what it all boils down to is building a muscular, lean, and healthy body doesn’t require your life to revolve around it, and can be fit into almost any schedule or lifestyle.
As a result of what I learned, I completely changed the way I trained and ate. And my body responded in ways I couldn’t believe.
My strength skyrocketed. My muscles grew faster than I could ever remember. My energy levels were out the roof.
Along the way, my friends noticed the improvements in my physique, and I began training them.
I took “hardgainers” and put 30 – 50 lbs on them in a year. I took people that were absolutely baffled as to why they couldn’t lose weight, and stripped 30 lbs of fat off them in 3-5 months—and helped them build noticeable muscle at the same time. I took people in their 50s, who believed their hormones were too bottomed out to accomplish anything with their bodies, and helped them turn back the clock 20 years in terms of body fat percentage and muscle definition.
After doing this over and over for years, my “clients” (I never asked for money—I just had them come train with me) started urging me to write a book. I dismissed the idea at first, but it began to grow on me.
“What if I had such a book when I had started training?” I thought. I would’ve saved an untold amount of money, time, and frustration, and I would’ve achieved my ideal physique years ago. I really enjoyed helping people with what I had learned, and if I wrote books and they became popular, what if I could help thousands, or even hundreds of thousands of people? That got me excited.
So I started with publishing Bigger Leaner Stronger in early 2012, unsure of what to expect. Within a few weeks of its release, readers were emailing me with high praises. I was floored. I immediately started on my next book, and outlined several more.
I’ve now published 5 books, and sold over 100,000 copies, and I get scores of emails and social media messages every day from readers who are blown away by the results they’re seeing. They’re just as shocked as I was years ago about how simple it is to build lean, healthy muscle, and lose as much fat as you want without ever feeling starved or miserable.
It really is motivating to see the impact I’m having on people’s lives, and I’m incredibly inspired by the dedication of my readers and followers. You guys and gals rock.
Where to Now?
My true love is researching and writing, so I’ll always be working on another book, my blog, and whatever else my writing adventures bring my way.
My big evil masterplan has three major targets:
Help a million people get fit and healthy. “Help a million people” just has a sexy ring to it, don’t you think? It’s a big goal, but I think I can do it. And it goes beyond just helping people look good—I want to make a dent in alarmingly negative trends we’re seeing in disease and mortality.
Lead the fight against broscience and BS. Unfortunately this industry is full of ignoramuses, liars, and hucksters that prey on people’s fears and insecurities, and I want to do something about it. In fact, I’d like to become known as the go-to guy for practical, easy-to-understand advice grounded in real science and results.
Help reform the sport supplement industry. The dishonest pill and powder pushers are the people I despise the most in this industry. The scams are numerous: using fancy-sounding, but worthless ingredients; cutting products with junk fillers like maltodextrin; using bogus science and ridiculous marketing claims to convince people to buy; dramatically under-dosing the important ingredients to save money (and using the proprietary blend to hide it); sponsoring steroid-fueled athletes to pretend supplements are the secret to their gains; and more.
Well, I want to be a force for change.
How?
By offering the products they should be selling. That is, products that only use ingredients with scientifically proven ingredients, and that use clinically effective dosages; that have no added artificial junk; and that are marketed in an honest, transparent way. And that’s why I launched my own line of supplements.
Here’s my bold claim: My supplements are the best value on the market today, and they’re going to set a new standard by which all other supplements are judged.



Facebook Page

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Twitter Handle

https://twitter.com/muscleforlife

YouTube Channel

https://www.youtube.com/user/muscleforlifefitness

LinkedIn

https://www.linkedin.com/in/mikepmatthews